The halal assurance system is a system that guarantees a product is guaranteed halal, as for this, it is related to the rise of consumers who have a high interest and enthusiasm for halal products.
The benefit of implementing halal certification is to increase consumer confidence, by having a halal certificate, the product can be recognized by Muslim consumers as a halal product and in accordance with Islamic law, thereby increasing consumer confidence in your product.
Performing halal certification on products is also an advantage for products in entering markets that require halal products. Helps improve product quality, because in the process of obtaining halal certification, products have strict and regular selection to ensure product hygiene, safety and quality. Conducting halal certification is also a form of fulfilling legal and regulatory requirements, because some countries have regulations that require products to have halal certification in order to circulate in the market. As well as a form of market expansion for business actors, because with business actors having carried out halal certification, products have a wider range, especially in countries where the majority of the population is Muslim.
